Slow Couture - Entrevue exlusive avec Station Service

Il ne reste plus que quelques semaines avant le grand lancement de Station Service, une startup montréalaise qui promeut la mode éco-responsable et les designers d'ici. Je vous en fait découvrir davantage dans cette entrevue exclusive avec la charmante Raphaëlle.

Posted by Slow Couture on Monday, July 17, 2017
Création et réalisation par Sabine Gedeon
Montage par Valentin Kravtchenko
Musique par Audiobinger-Rise and Shine, Podington Bear-Good Times and Ryan Little-Say Something

Video in French/ Vidéo en français


Excerpt in English below :

A while ago, I met a vivid young lady called Raphaëlle through a friend we had in common on Facebook. She was looking for people willing to take part of her market survey , a key tool that would give her business idea confirmation and clearer direction. We decided to meet in one of my favorite independent coffee shops in Montreal, Café Saint-Henri, where I would discover an entrepreneur who was ready to take the world by storm in order to make the planet a better place – I knew right away I would like this woman. A few months later, the fruits of her hard work payed off ; Station Service tremendously grew and will be officially launching in the beginning of September.

What is Station Service? 

Station Service is an online and physical clothing rental company based in Montreal, that will give women the opportunity to dress up exclusively in local designer clothes for a fraction of the price.

Raphaëlle wants to help small and local designers thrive in the competitive business that is the fashion industry. Adding, she wants to counter the fast fashion industry by offering people quality garments at an affordable price. Being an environmentally conscious person, the entrepreneur is shocked by the consequences of our mass consumption society and believes that renting clothes is a sustainable solution for constantly changing trends.

Do you have environmental requirements when choosing your partnership with designers?

First, it’s really important that their production is done locally. For example, if a designer is creating in Montreal but is outsourcing his production somewhere else, he won’t be eligible for a collaboration. We try our best to deal with designers for whom the majority of their collection is curated in Montreal. Unfortunately, when it comes to fabric, it’s almost impossible to get it locally since weaving mills are not really accessible here – that would be the exception.

Therefore, the ethical is important for you ?

Yes, extremely. There are people in Asia working crazy hours for a T-shirt sold at 5$. It’s not normal that we are purchasing 20 tops at 5$ each and keep thinking that there aren’t any impacts to this kind of behaviour. At some point, consumers need to take conscious decisions and ask themselves questions about the origin of their purchases. I, myself, decided to stop buying from the Zara’s and H&M of this world.

You’ve talked about eco-friendly delivery, can you tell us more about that?

What is great in Montreal is that you can have goods delivered on a bicycle all year long. People are often surprised because of winter but it’s possible! If the weather gets too crazy, our delivery man will have access to an electric car. We are also working on an eco-friendly packaging. We would like the customer to be able to send it back to us so we could reuse it instead of throwing them away.